The premier cosmetics trade platform of the Eurasian region is set to hold during the dates June 18-20 at the Istanbul Expo Center, bringing together over 450 exhibitors and 17,000 visitors from 116 countries. We hope to soak in everything on the latest developments and see how we can integrate them into the conception of halal-certified beauty products at Malidas Sterilindo. Here is a sneak preview of what we plan to exhibit at Beauty Eurasia 2025 and facilitation I look forward to investing into.

image source - Beauty Eurasia Istanbul

The Potential of Skinification in Halal Haircare

The trend of skinification in haircare is one aspect we are keen to explore at Beauty Eurasia. I’m interested in new ingredients based on skincare, such as probiotics, neuropeptides, and activated silk, for applications in scalp health.

At Malidas, however, we are still on the beginning stages in applying these ingredients into our range of halal-certified shampoos. I look forward to engaging visitors at our booth in a discussion about these conceptual formulations and obtaining their feedback about how we balance modern science with halal principles for fine haircare.

Making Halal Fragrances with Compelling Stories

The focus on niche perfumes and stories through scent really resonates with Malidas in the area of product development. We strive to create halal-certified fragrances that speak about our values and heritage. Beauty Eurasia opens up a window for us to connect with suppliers of natural extracts that comply with halal requirements. We want to source ingredients that will help us produce scents affixed with halal criteria and appeal to our target markets, mainly Malaysia and the Kingdom of Saudi Arabia. We are preparing samples to show at our booth and I cannot wait to see how visitors relate to these aromatic ideas.

Anticipating AI for Personalized Halal Formulations

AI cannot be ignored these days in beauty, and we are eager to see its real application for formulation at Beauty Eurasia. According to Perfect Corp., 77% of beauty professionals now use AI in personalized product recommendations that increase my excitement. In Malidas, we are aiming to use AI insights to personalize halal skincare formulations in the future.

This means lotions and creams formulated to address somehow uniquely in the amalgamation of the customer's own needs, complying with strict MUI and GMP halal standards. So eager to learn about the best new AI tools that can contribute to the formulation process.

Preparing for Inspiration and Future Collaborations

To know more about us and out vision for halal beauty, you might want to visit our website, malidas.com. Please feel free to drop by our booth at Beauty Eurasia this June; we look forward to possible collaborations and to being active contributors to the growth of the beauty industry!

"We foresee the Beauty Eurasia being a vibrant milieu where workshops on ingredient trend novities will be enriching and networking with international suppliers rewarding, as we stand proud as a beauty formulator representing Malidas Sterilindo for halal integrity and forefront innovation."

Visit our booth at Beauty Eurasia 2025, contact our expert for details.